Responsible for iDirect’s product marketing activities including messaging, positioning and launching the portfolio of products and technologies. Leading a team of Product Marketing Managers to create the value proposition, messaging and launch campaigns for the overall product solution working closely with product management, the vertical market group, marketing communications, sales and key customers. Developing sales tools including collateral, whitepapers, internal product positioning docs, sales playbooks, market specific solutions collateral, videos and infographics for sales and customers. Leading the development from conceptualization to execution of multi-faceted product launch campaigns working closely with marketing communications and vertical market experts. Specialties: • Strategic Product Marketing • Global Product Launches • Vertical and Solutions Marketing for Mobility and Fixed Markets • Product Management Experience incl. Business Case Development & Forecasting • Direct Marketing and PR Agency Experience • Regional and Channel Marketing • Business Development and Account Management Experience